Our Areas of Expertise

The Atrebor Group offers targeted, value-driven public relations services for our clients developing comprehensive, strategic marketing campaigns that succeed in enhancing image and building business. We know how to get the attention of the media and to keep it focused on the most important issues for our clients – with real results every time.

With diverse resources, superlative staff and unparalleled capabilities, we provide expertise in all aspects of marketing. Services include social media strategies, email marketing, brand marketing, advertising, media relations, writing, media tours, promotions, event planning, trend research, product launches, crisis management, and industry analysis.

Advertising

With our award winning team of creative professionals, The Atrebor Group has produced and executed advertising campaigns for our clients. The agency always works with a dual focus: creating and executing effective campaigns which produce results and cost efficiency.

Special Events

The Atrebor Group has organized hundreds of national and international special events ranging in size from 3 to 3,000. Whether a small corporate gathering, a retail store opening in Herald Square, musical concerts or launching a hotel brand or concept, we create dazzling events for every occasion. Our past events have included celebrations at Almond Resorts for the annual SuperBowl party, the launch of the Jamaica Dogsled Team for Client Chukka Caribbean Adventures and organizing the Caribbean Fair for the Caribbean Tourism Organization.

Crisis Management

In the age of instant messaging and real-time internet reporting, good and bad news alike travel fast. Taking control of challenging situations is paramount to thwarting the spread of inaccurate or misleading information which could potentially harm our clients business and reputation. The Atrebor Group has guided clients through many difficult circumstances by providing a pro-active plan of action in order to minimize damage and maximize opportunities during a crisis.

Marketing & Promotions

The Atrebor Group is also expert at interpreting and adapting market research and using the results as tools in devising communication strategies and developing tactics. Developing a partnership with a third party organization which targets a similar audience can help a client stretch marketing dollars as well as enhance image and credibility. The Atrebor Group is adept at seeking out marketing partners and implementing strategic tieins, promotions, sweepstakes, contests and giveaways.

Media Relations

The Atrebor Group’s team of professionals works closely with journalists nationwide on a daily basis and maintains a database of more than 25,000 members of the media. Over the years, the agency has fostered close relationships with the most influential journalists and media outlets in the U.S. Our contacts span the globe and include local and national television and radio producers as well as travel, lifestyle, and food editors at major magazines and newspapers. Our clients are regularly featured in key media and targeted outlets on an ongoing basis.

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